This video is made from 17 different videos made by the students at Beckmans design school. Each student were given a limited number of bars from the music, both as audio and screen dumps with the actual arrangement. The task was to synchronize the video so that each musical element had a visual counterpart and that each musical element had a given place at the screen. Bass drum had it’s place in the lower middle of the screen, the snare drum in the center upper part, chords spreading out widely along the equator of the screen and so forth. The original idea was to let each student have about 10 seconds of the song, one the time, but in the end we decided to let the student Olof Bruce edit the whole thing more in a pop-video fashion. The title “Mass Individuality” also comments on the dilemma that every design student faces; to be individual an different -- but always in a accessible and selling way.